The food delivery industry continues to grow at a rapid rate, and it does not appear to be slowing soon. Digital orders to restaurants have grown 23% per year since 2013, and their volume is expected to triple by 2020. As the industry evolves, new players are taking their piece of the pie, while new technologies are taking the demand for this culture to another level.

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Stores Are Getting Into Action.

Restaurants aren’t the only ones taking advantage of the potential of home delivery. Grocery stores, including large supermarket chains, are also entering the market.

Home grocery deliveries are just part of the overall trend for retail food sales to offer more convenient food options, including takeaways, ready meals, and meal kits that are competing with restaurants that deliver food for your money. A competitiveness challenge for grocery stores is that supermarkets are not adapted for home delivery due to high selection and transportation costs.

More Home Delivery Options Than Ever

All shoppers are looking for the same thing – on-time, accurate and personalized delivery, with all the options that have been created with the rise of the demand culture, letting customers buy their food how and when they choose is becoming the new normal. For groceries, standard options include picking up at the store, picking up at the entrance as well as dispatching to your preferred location.

By 2020, customers are expected to be able to start receiving same-day deliveries and even order “chilled” orders, where supermarkets ship food directly to the customer’s refrigerator. Meanwhile, home ordering will go beyond applications to allow ordering through virtual assistants, tweets, from the car, and the smart TV. Add delivery robot and drone development, and the future of home delivery looks a lot like science fiction!

Food Companies Are Running It On Their Own

While in the beginning, most of the restaurants that go into the home delivery business are associated with courier services, many have found that these have disadvantages. Because couriers work independently and only partially depend on the restaurant, restaurants have limited control over courier-related complaints and delivery times

Food Companies Are Running It On Their Own

Offering home delivery services involves having staff to handle specific home ordering tasks and learning how to work with solutions. Grocery store staff will need to be trained in e-commerce, sorting, and packaging, and be prepared to acquire new skills to adapt to a changing industry. Another trend that was in fashion in 2019 and will continue to be in 2020 are hidden kitchens.

Home Delivery Is Greener

Today’s customers are more aware of the environment than before and expect more environmentally friendly options and even waste-free options. The home delivery business, traditionally a strong packaging player, is being pressured to change its game.

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